• by Wayne Friedman , February 1, 2010

  With a week to go before the big game, CBS has sold out its entire commercial inventory in the Super Bowl.

Advertisers paid around $2.5 million to $2.8 million per commercial for one of its sixty 30-second in-game spots. According to media-buying executives, that seems to be about the same pricing average as what NBC pulled in a year ago.

Last year, TNS Media Intelligence says NBC took home $213 million from overall game and pre-game advertising activities.

This year's ad roster includes Audi, Honda Motor, Hyundai, Chrysler's Dodge, Cars.com, Coca-Cola Co., Dr Pepper, CareerBuilder, InBev's Anheuser Busch, PepsiCo's Doritos and Bridgestone.

New advertisers include Boost Mobile, vacation rental service HomeAway, U.S. Census Bureau and Christian group Focus on the Family, which is airing a controversial pro-life spot that has drawn protests.

Veteran Super Bowl advertisers not participating this year: General Motors, PepsiCo's Pepsi and Fedex. One mid-size cable network has bought a spot -- Turner Broadcasting's truTV.

The Super Bowl XLIV will be played in Miami on Sunday, Feb. 7. CBS may not have gotten near the levels of a top-priced $3 million spot that NBC and others have earned in previous years. But the network might have equaled NBC's overall take, according to analysts.

A year ago, NBC said it sold a couple of early $3 million spots before the recession was in full swing. But weeks closer to the game, the network had trouble selling spots, inking deals near or below CBS' current average price range this year.

TNS Media Intelligence says in 2009, NBC used 16% of all national ad time for house ads -- around seven minutes -- a typical in-house commercial load for any network carrying the game.