• March 1, 2010

El Jimador Tequila is launching an iPhone application, "100% Party Planner."

Designed by Draftfcb, and timed with the launch of the brand's web site. ElJimador.com, and Facebook page, the app has a party planner, recipes, and finder via a social media element wherein people can invite friends to a gathering.

It also includes a "Spin the Bottle" game; pick-up lines; Mexican toasts; Español 101 features, and a cab finder.--Karl Greenberg