• March 10, 2010

Madonna and Iconix Brand Group, Inc. announced its first direct-to-retail license agreement with Macy's for the "Material Girl" collection.

"Material Girl" is a junior collection that will launch exclusively in approximately 200 Macy's stores and online at www.macys.com in August 2010 for the back-to-school season. As part of the direct-to-retail agreement, Macy's will have the opportunity to launch additional brands with MG Icon, the joint venture between Madonna and Iconix, in the future.

The "Material Girl" collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group's in-house fashion department. In addition to apparel, the collection also will include footwear, handbags and jewelry. Additional categories in the lifestyle and beauty sectors, including fragrance, will be added in 2011, when the collection rolls out into additional Macy's stores.--Tanya Irwin