Doron Wesly has been named leader of business science and planning for Mindshare North America, part of WPP's GroupM. Wesly will oversee customized market research and analytics initiatives for
Mindshare clients and serve as chief liaison with the agency's client teams for all research as it applies to media plans and programs. Prior to joining Mindshare, Wesly was global media director
for Cheil Worldwide, Samsung's in-house ad agency, based in Seoul, South Korea. Before that, he served as vice president, strategic services and marketing science at Millward Brown and earlier
director of industry research for the Interactive Advertising Bureau.
