• by Tanya Gazdik , August 12, 2010

American Airlines is joining with NBC Universal on a promotion that includes a sweepstakes with various prizes, including tickets to a "Saturday Night Live" taping.

The airline is jump-starting the All Access sweepstakes, a series of promotions that highlight New York and the NBC shows available on-board. NBC Universal is American's in-flight entertainment provider.

Customers have also been sent links to the AA.com/NBC entertainment page www.aa.com/nbc, which includes detailed information about the promotion.

This is the first phase of the All Access effort; several monthly giveaways from NBC Universal will highlight the company's biggest New York-based shows and events.

The first wave of the promotion will run through Aug. 31, and will include other prizes and experiences. The grand prize will include two tickets to a "Saturday Night Live" show, coach travel to New York from any destination served by American in the 48 contiguous United States, two-night hotel accommodations, a $250 gift card to the NBC Store at 30 Rock, and a $250 cash gift card.

"Nothing says New York like 'Saturday Night Live'," stated Art Torno, American's vice president, New York. "For 35 years, NBC has brought the best of comedy from New York to the world."

As a second-place prize, American and NBC Universal will give away two general admission passes to Universal Studios in Hollywood, two Front Line Passes, airfare for two to Los Angeles and a $100 cash gift card.

The third-place winner will get a package of popular products from NBC's hit series "The Biggest Loser," including top-selling workout DVDs, plus books from the show's book series autographed by trainer Bob Harper.