Jet Blue, NY Tourism Partner

  • September 24, 2010
New York-based JetBlue and Empire State Development have partnered for a co-branded logo using the iconic "I love New York" logo. The long-term partnership includes incentives and marketing benefits associated with the airline's commitment to maintain its corporate headquarters in New York City. This is the first time the NY logo has been adapted and co-branded for joint use with another entity. The co-branded trademark features a deliberate intersecting of the "I love New York" phrase with the famous red heart and the JetBlue logo. JetBlue worked with the logo's original creator, Milton Glaser, to ensure a design respectful of the logo's origin, give both logos equal weight. --Tanya Irwin

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