Around the Net

Audi's Hashtaged Super Bowl Ad

  • Mashable, Friday, February 4, 2011 12:07 PM

Audi says it will be the first brand in history to include a Twitter hashtag at the end of its 60-second Super Bowl spot. The hashtag "#ProgressIs" is expected to flash during the carmaker's TV ad during the first break after kick-off. Viewers who use the hashtag and the URL "audi.us/ProgressIs" in their tweets will be entered to win a trip to Sonoma, California, to test drive an Audi R8 supercar. "The theme ‘ProgressIs' is based on the automaker's new brand positioning, which revolves around the theme expressed in the brand's new tagline: ‘Luxury has progressed,'" reports Mashable. The Super Bowl ad, promoting A8, is set to feature two well-dressed inmates trying to escape from a luxury prison, along with a cameo by Kenny G. A rep for Audi told Mashable that its trying to start conversations on Twitter about the ad and the meaning of "progressive luxury."


Read the whole story at Mashable »

1 comment about "Audi's Hashtaged Super Bowl Ad".
Check to receive email when comments are posted.
  1. Howie Goldfarb from Blue Star Strategic Marketing, February 4, 2011 at 12:53 p.m.

    And all the marketers are going to check to see the hashtag volume on Twitter. And it will be line 98% marketers. Kind of like Old Spice. Most of the views on YouTube for the Twitter effort came from Industry people. Not Jack in Tampa who isn't on Twitter and works at Denny's LOL

Next story loading loading..