Tourism Australia Launches App

  • June 21, 2011
Tourism Australia asked its Facebook fans for help in developing a smartphone app aimed at inspiring travelers to visit Australia. Compatible with iPhone and Android devices, the app, which launches June 30, includes 3,500 photos of destinations, attractions and experiences throughout Australia, searchable by state, city or type of experience. The app also allows users to find the nearest Australian travel specialist wherever they are in the world and to connect easily to Tourism Australia's site, Australia.com.

The original "There's nothing like Australia" app was developed by Tourism Australia's digital marketing team and revealed exclusively to its Facebook users in April, when they were invited to download it. Nearly 20,000 users did so within the first three weeks of it being launched.

New Chinese, Japanese and Korean language versions of the app have also been produced. The launch is supported by mobile advertising on travel and lifestyle sites with an estimated reach of 28MM impressions. -Tanya Irwin

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