Around the Net
Old Navy Launches Team Sports Apparel
- MarketWatch, Tuesday, August 16, 2011 10:15 AM
The stores will sell branded goods of more than 70 Division I schools, as well as National Football League teams. The Gap division is supporting the effort with a seven-figure campaign that will include advertising at college stadiums and arenas, in-store appearances by college bands, cheerleaders and mascots, and a 10-day national television advertising campaign.
