• Search Marketing: Search will continue as the largest piece of the interactive marketing pie, growing to more than $33 billion over the next five years. However, it will lose share from 55% today to 44% of all IM spend in 2016. • Mobile Marketing: This year, spend on mobile paid advertising and search surpasses email and social and will rocket at a 38% CAGR to $8.2 billion by 2016. • Social Media: The combination of social media management technologies, agency fees, and spend on paid integrated social network campaigns will rev social media at a 26% CAGR over the next five years. Still, social media will only tip $4.4 billion and account for just 7% of interactive spend by 2016.
What does all this growth mean? According to VanBoskirk: "We expect this growth to help firms become adaptive, kill off daily deals, re-emphasize marketing's "p's," and turn consumer electronics into audience targeting tools."