• by David Goetzl  @dgoetzl, October 11, 2011

In a sign that Don King’s influence may be waning in the boxing world, the legendary promoter will offer a title fight on the little-known WealthTV this fall. The cable network is in 12 million homes and targets affluent males, while billing itself as a destination for “luxury lifestyle and entertainment.”

King said in a statement that Don King Productions would like to offer a series of fights on the network, starting with the live Nov. 5 championship bout between Guillermo "El Felino" Jones and Mike Marrone.

WealthTV will carry a three-hour boxing block that night that is expected to include other fights. A network representative, Cameron Westfall, said it was approached about carrying the Jones-Marrone bout by the King production company.

"As the number of networks and telecast platforms across the technological spectrum has increased, I have been looking for new and inventive ways to bring my events to the masses," King stated.

Westfall, the WealthTV representative, described the network as “a vicarious look at the American dream." He said since boxing fans pay large sums to view fights on pay per view, the sport could resonate with its target audience.

“We want to bring new viewers into the network,” Westfall said. “We want to give the network a little broader appeal.”

WealthTV drew some attention during government review of the proposed Comcast-NBCUniversal merger, contesting that the new entity would make it harder for independent networks to gain carriage on Comcast systems.

Its newest programming includes “Party Mamas,” a reality series about wealthy moms throwing extravagant parties for loved ones, and organized crime drama “Intelligence.” It also has a “Wealth On …” series, where various shows focus on cars, motorcycles, art and boats and a documentary series “Focal Point,” which included a look at Cuba.