• KISSmetrics, Wednesday, November 2, 2011 12:50 PM

Kristi Hines dives into Web site analytics and keywords to contemplate Web site bounce rates. She suggests starting by drilling down into the content, site content and pages in the new version of Google Analytics to see the Web site pages that are receiving the most page views. New tools allow marketers to sort the bounce rate by clicking on on a column to view pages with the highest to lowest on the site. After highlighting how to discover the best content on the site, she takes us through finding the best traffic source and keywords, and lists ways to improve bounce rates through product pages, links, and more.

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