Around the Net
Facebook Gets Into Coupons
- The Search Agents, Friday, January 13, 2012 2:39 PM
Facebook is now testing Coupon Posts and Ads on a select group of existing advertisers, according to Mary Hayes. She tells us that it works similar to Sponsored Stories, explaining that the ad offering capitalizes on user behavior and gives advertisers another opportunity to target brand-loving users looking for a bargain. Josh Peters also lays out useful guidelines for those who want to give the coupons a try.
