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'Standard' Redesigns Site, Adds Social Elements

Hoping to double its 4.1m uniques over the next year, the Evening Standard has redesigned its website and launched a section dedicated to the Olympics as well as a ‘Going Out’ section for Londoners and tourists. New at Standard.co.uk are social media elements and full integration with social networks. Registered users will be able to comment on articles and rate users’ comments via Gigya.

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