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The Emotional Pathway to Better Email Response
- The eMail Guide, Tuesday, October 23, 2012 4:54 PM
Brushing up on the basic psychology of human decision-making may not seem as relevant to email marketers as A/B testing and deliverability audits, but it can have as profound an impact on email programs. Understanding what forges emotional connections and resonance allows email marketers to execute campaigns that honor the intellectional reasoning component of how people make decisions.
