The top network these days is not on broadcast or cable. Instead, if the DVR were a network, it would be no. 1 -- but a network that's programmed by viewers, according to Michael Schneider. Writing for TV viewers instead of the industry, Schneider explains how "DVR usage has jumped so much — up 30 percent compared to just a year ago — that it's now making a real impact on TV ratings. That's good news for many of your favorite TV shows, which are much more likely to survive if they have a bigger audience than first thought. It's also heartening to network executives, who were dismayed by this fall's initially dismal prime-time results." In fact, notes Schenider, paraphrasing CBS senior executive vice president Kelly Kahl, "time-shifted viewing is forcing network execs to take a breath and wait a beat before making too many snap judgments."
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The timing appears to be good to move from C3 to Live plus 7 or C7 in the wake of this news.
Anybody still watching the commercials?