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SMBs Less Likely To Invest In Email Marketing

  • eWeek, Tuesday, November 20, 2012 5:13 PM

A study by Forrester Research on behalf of Act-On has found that small and medium businesses (SMBs) are less likely to invest in email marketing than larger enterprises. Marketing budget does not appear to be the driver, however, as 61% of SMBs in the study report spending more on marketing than the average large business. 

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