Around the Net

The Ad, Site Search Obstacles Frustrating Online Shoppers

It turns out that the Google Analytics Product Team has a sense of humor. A series of videos demonstrate some of the trials and tribulations consumers face when using site search to make online purchases, from forgetting passwords to being bombarded with irrelevant search results or ads. Make sure ad text leads visitors to a page that matches what was featured in the ad, write Clancy Childs and Jon Day, providing tips that help marketers understand the missteps that site visitors make to improve landing page performance through site search data.

Read the whole story at Google Analytics »

Next story loading loading..