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Union Bank Turns To Angelou, Olmos

  • Adweek, Wednesday, February 13, 2013 8 AM

Regional player Union Bank, which wants to go national, is touting its honesty and clean hands that never handled subprime loans with its first-ever campaign that features poet Maya Angelou and actor Edward James Olmos. Via agency Eleven, the campaign theme is "Doing right, it's just good business."

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