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How Not To Pay More For Google Clicks
- ClickZ, Friday, March 1, 2013 11:59 AM
Kevin Lee tells us that when bidding for tablet clicks combined with desktop and laptop clicks in Google Enhanced Campaigns, many advertisers will see inflationary trends in billed cost per clicks. But that's just one of five reasons that marketers might pay more. He tells us other reasons and explains how to avoid the pitfalls. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.