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March Madness Ad Spend At $1Billion

Between 2003 and 2012, the NCAA Division I men’s basketball tournament generated more than $5.9 billion in national TV ad spending from 266 different marketers. In 2012, ad revenue surpassed the $1-billion mark for the first time. Those are just some of the figures in a new study from marketing and research firm Kantar Media, N.Y. 

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