Around the Net
Aegis Buys Chinese Digital Planning, Buying Unit
- The Drum, Tuesday, April 2, 2013 2:14 PM
Aegis Media has agreed to wholly acquire digital planning and buying agency Beijing Wonder Advertising as it expands its footprint into China. Headed up by Eric Liu, CEO and founder of WonderAd, the agency, which specialises in the online gaming sector, also offers marketing capabilities across eCRM and performance marketing, with offices across Beijing, Shanghai and Shenzhen, with around 200 staff.
