Top 10 DMAs in which adults have clipped coupons from the Sunday newspaper or inserts, last 12 months:
- Springfield-Holyoke, MA
- Rochester, NY
- Albany-Schenectady-Troy, NY
- Harrisburg-Lancaster-Lebanon-York, PA
- Syracuse, NY
- Buffalo, NY
- Hartford & New Haven, CT
- Wilkes Barre-Scranton, PA
- Youngstown, OH
- Rockford, IL
Source: GfK MRI’s 2012 Market-by-Market Study