• Search Engine Journal, Friday, May 3, 2013 12:46 PM

AdWords rules that automate AdWords campaign bids to some extent by determining when a keyword should increase or decrease in value can save time for search marketers who are managing many accounts. Andrew Lolk tells us that the bid management process is 90% repetitive, and marketers can find themselves continually making the same incremental changes to their bids for the majority of keywords. He introduces the conversion value cost metric as a way to automate bids, and warns that even the most experienced marketers should not lean back to hope for the best, but rather keep a close eye on the entire ad process. Read the article here.

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