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Twitter Metrics For All

Metrics help marketers get to the heart of campaigns to confirm success, even in social. Twitter recently opened its analytics package to all users. It provides specific stats about the impact of specific Twitter tweets, such as the number of times a tweet has been deemed as a favorite, the number of retweets, and how many replied to a tweet received. Read the article here.

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.