• June 19, 2013

After launching globally back in April, real-time mobile campaign insights provider Sam4Mobile has continued to upgrade their product, S4M. The company this week announced that S4M now allows advertisers to "track post-download app actions from users and determine the media origin."

Christophe Collet, founder and CEO of Sam4Mobile, stated, "Agencies and advertisers have relied solely on the number of app downloads, and not the effective use of apps."

On top of the post-downloaded app tracking, S4M is now also offering a new software development kit (SDK) for advertisers that "offers universal ad network integration." Collet claimed in the statement that marketers spent "upwards of a month [integrating] with an ad network. Now, they...have access to all ad networks instantly."