Around the Net
Social Summer In Southern California
- Brand-e.biz, Monday, July 1, 2013 8:05 AM
AT&T, BBDO and the Chernin Group have developed an unscripted mobile drama series, @SummerBreak, with a group of SoCal teenagers at the heart of the narrative action. The teens will share their experiences in real-time on Twitter, Tumblr, Instagram and YouTube in daily and weekly episodes, with social input from the audience.”Today’s kids are master storytellers, crafting and sharing their own realities through social media,” says producer Billy Parks, also evp of production and programming at Chernin Digital.
