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American Airlines Email Optimization Supports New Branding

American Airlines has rebranded itself and is using email as one of many channels to promote its "New American" message. As part of its new branding, American is pushing itself as a more technologically advanced airline and the company is taking this to heart when it comes to email marketing. The airline is using data and technology to help makes its emails more relevant to customers. For instance, AA is sending triggered messages to customers that have shopped for airfare but didn't book. These messages include prices for the dates searched and the cheapest options for nearby dates.

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