Around the Net
Insight Into Top 2% Of Digital Consumers
- Turn, Tuesday, July 16, 2013 3:14 PM
Turn recently
released their Digital Audience Report Q2 2013 (April-June), which highlighted the "Digital Elite," a "select group of high-income consumers that represent the top 2% of the online audience and
command more advertising spend than other audiences."The most recent Digital Audience Report reveals that the Digital Elite are four times more likely to have a cross-channel experience with brands than everyone else, and are 32 times more likely to interact with a brand across three channels than everyone else.
Turn also breaks down what ads the Digital Elite see (where and what sizes). While other mobile ad formats - such as 728x90 - are catching on, the 320x50 mobile ad size still represents 75% of the ads that the Digital Elite sees. Turn also reported that Facebook and the Facebook Exchange "represent the vast majority of social advertising."
The full report can be downloaded here.
