• by Amy Corr  @MediaPostOTL, August 7, 2013

Forget #YOLO; Live every week like it’s Shark Week. Now in its 26^th year -- take that, Sharknado -- The Discovery Channel’s week of shark-themed programming is both popular with viewers and brands alike. Doritos jumped in on the action with a photo posted on its Facebook Timeline that transforms the beloved snack into the snacker. Half of a Doritos chip emerges from the ocean, resembling a shark’s fin, sending beachgoers running for shore. Except for one boy, who runs towards the cheesy snack. “This week, the snacker becomes the snack,” reads the caption. See the image here, created by Relevant24.