Around the Net
The RTM Line People Won't Cross
Brafton wrote an article about real-time social media marketing, and noted how companies have either won (Super Bowl) or lost (Royal Baby) in their attempts. They also make connections to brands trying to do "real-time marketing" in conjunction with Shark Week, and note that the attempts are not receiving any major negative feedback.
"Perhaps real-time marketing is most effective when it speaks to entertainment events, rather than exploits celebrity activities. Could Americans draw the line when it comes to profiting off of other’s actual lives? If so, maybe the world isn’t so upside-down after all," Brafton wrote.
