• Adotas, Friday, August 9, 2013 3:56 PM

Adotas today published an article noting the "pitfalls of programmatic blindness," writing about the importance of transparency. The article says, "As advertising marketplaces begin to provide data transparency, publishers will put higher volumes and qualities of their inventory into these exchanges and buyers will respond with more dollars. Understandably, buyers and sellers will sometimes be unwilling to provide transparency. But they should be aware that in order to get transparency, they must also provide it."

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