Fox Sports tapped Pereira & O'Dell New York as lead creative agency for Fox Sports 1, its national multi-sport channel launching August 17. The agency worked with Fox Sports’ in-house
creative team during Spring/Summer 2013 on a project basis. The agency will be responsible for developing creative work against shows debuting on the network including Fox Sports Live, Crowd Goes
Wild, Fox Football Daily and The Ultimate Fighter. Pereira & O’Dell just shot a spot for Fox Sport Live with Dan O'Toole and Jay Onrait that will air in the coming weeks. In addition to Fox
Sports, The New York arm of Pereira & O’Dell has also been working with clients including Reebok, Corona, New Era and the Los Angeles Times.