MTV’s “Video Music Awards” proves again there is big return on investment for music marketers -- driving consumers to make music purchases.
Led by a special surprise
reunion *NSYNC performance, band member Justin Timberlake posted a 1,876% rise in sales, while *NSYNC music sales were up 156% -- all this after the Sunday night airing of the awards show, according
Also gaining was Miley Cyrus and Robin Thicke, coming off their “We Can’t Stop/ Blurred Lines/ Give It 2 U” medley on the show. Cyrus’ forthcoming album,
“Bangerz,” went to No. 5 on iTunes album chart, while Thicke saw a 306% rise in sales for his single “Give It 2 U.” His album “Blurred Lines” gained 30%.
Lady Gaga's performance of “Applause” pushed the single’s digital sales increase 112% after her performance. Kanye West’s “Blood on the Leaves” pushed up sales
nearly 12 times its previous level, with his album “Yeezus” climbing 139%.
Drake also saw a big rise following his first televised performance of “Started From the
Bottom," with the song’s digital sales nearly three times higher.
Among TV metrics, the award show from the Barclays Center in Brooklyn posted a 66% rise in total viewers to
10.1 million, according to Nielsen. Ratings among key 12-34 viewers were 47% higher than a year ago, to a 7.8 average.
More than 4 million visited MTV.com for “Video Music
Awards” content, generating 15 million total video streams -- five times higher than last year’s show. MTV mobile saw its biggest day ever with more than 2 million visitors, 6 million page
views and 1.8 million streams.