Around the Net
Avoiding Fraud In Programmatic
- iMedia Connection, Tuesday, October 8, 2013 11:50 AM
IMedia Connection on Tuesday posted an article offering four ways to avoid fraud in programmatic. "Regardless of what side of the fence you sit on, it is important to know how to defend against fraud when buying programmatically (or with RTB)," the article says.
The first piece of advice is to "avoid exclusively blocking keywords and domains." The article also warns against ad blocking.
