• Marketing Land, Thursday, October 10, 2013 12:03 PM

Marketing Land this week posted an article walking readers through a day in the life of "Bailey" to give the consumer's view of a programmatic world. Bailey's fictional day starts with a run followed by a search for new shoes. She is then bombarded with ads for new shoes from every media device she encounters throughout the day. Eventually, New Balance wins her over with a series of perfectly targeted ads, and she buys a pair of their shoes.

"All that sounds great from the marketer’s perspective: a consumer discovers a need, and a brand can register that and take as many actions as they want on any type of device at any time," Marketing Land wrote. "For the consumer, though, it sounds like it sucks!"

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