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Commentary
Why RTB Matters For Client-Side Marketers
- The Guardian, Friday, November 1, 2013 10:05 AM
The Guardian has posted an opinion piece arguing that client-side marketers should care about real-time bidding (RTB). The article names brand protection, agency accountability, and
competitive issues as the underlying reasons why "data-driven, automated display advertising" needs to be on their radars.
Read the full article here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.