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The Many Descriptions Of Programmatic
- Adweek, Monday, November 4, 2013 2:50 PM
Adweek this week posted an article, titled "Programmatic for Dummies," in an attempt to answer: "What is programmatic anyway?"
In the post, Adweek explores the many
different possible descriptions of programmatic, such as ads being bought like products on Amazon, auction-based advertising where the buyer is paying whatever price an ad is worth at a given moment,
buying specific audiences, the idea that machines will handle all of the processes, etc.
Read the article at Adweek here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.