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News Corp. Looking To Programmatic To Rebound

  • AdNews, Tuesday, November 12, 2013 12:20 PM

AdNews has reported that News Corp. CEO Robert Thomson told investors the company's recently launched private exchange is a "central plank in its plans to bounce back after posting weaker than expected revenues for three months to September."

The stock fell 4% in after hours trading, and at presstime is down a further 2%.

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