• by Wayne Friedman , November 13, 2013

Viggle, the TV-watching incentive app, says revenues continue to climb as well as registered users, and a narrowing of cash flow losses.

Revenues at the nearly 2-year-old company hit $4.4 million in its first fiscal quarter of 2014 -- the three-month period ending Sept. 30, 2013 -- more than double its $2.1 million in the similar period a year ago.

Viggle’s net registered users grew nearly three times to 3,313,742. Viggle is a TV loyalty program, where members are rewarded for watching their favorite TV shows. Viggle says a total of 56 networks and brands worked with its app during the current period. An estimated retail value of rewards since it started in January 2012 exceeded $15 million.

In September, from study with Nielsen Innovation Lab, Viggle said a simultaneous advertising campaign on TV and through the Viggle app boosted key advertising memorability, brand and message recall, likeability, and purchase intent metrics anywhere from 11% to 50%.

While upping revenue, the company is still operating at a loss. Its adjusted earnings before interest, taxes, depreciation, and amortization -- cash flow -- was a $5.9 million loss for the period, which was narrower than the $8.5 million loss in the period comparable period.

Viggle says the improved results came from a reduction in marketing spending .