Around the Net
Commentary
Activate Your First-Party Data
- Advertising Age, Friday, January 3, 2014 12:57 PM
Paul Rostkowski, president of Varick Media Management, posted an article on Advertising Age urging marketers to use their first-party data.
“The bottom line is that marketers are always better off looking to activate their own first-party data,” he argued. “Third-party data carries some value, but it's
crucial to constantly test.”
Read the post here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.