Around the Net
Epsilon Adds Segmentation Tools With Hadoop Integration
- Direct Marketing News, Tuesday, May 27, 2014 11:06 AM
Epsilon has integrated Cloudera's open-source software Hadoop to add an advanced segmentation capability to its Agility Harmony marketing platform. The new integration allows marketers to check out real-time audience segmentation based on structured, unstructured and semi-structured data. Epsilon claims this data can be made actionable within minutes.
