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Bono Implores Marketers To Combat Compassion Fatigue

  • Campaign, Tuesday, June 24, 2014 9:28 AM
Bono called on adland to use its 'big brains' to combat 'compassion fatigue' during his speech to accept a Cannes LionHeart for his work co-founding Red, the organisation which fights AIDS. He jokingly referred to himself as the CMO of U2 and implored the industry, 'the creative engine of capitalism' to tackle the issue of AIDS. He pointed out though the charity makes $250 from Red products and events, the big issues is the $96bn worth of government grants that marketers should have their eye on. 

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