Dentsu Aegis Network’s Posterscope out-of-home specialty media unit has named Helma Larkin CEO of its U.S. operations.
Larkin, who previously was CFO of the U.S., joined Aegis Media in 2010 and managed all of Aegis Media Americas’ acquisitions before joining the Posterscope U.S. team in 2013 as CFO.
Larkin fills a role that has been vacant since former Posterscope chief Connie Garrido left earlier this year. Posterscope COO Ray Rotolo, who has been filling in the gap, is leaving to pursue another business opportunity.
Larkin previously spent 10 years advising multiple Fortune 500 clients at KPMG and PricewaterhouseCoopers both in the US and Europe.Larkin will report to Nigel Morris, CEO, Dentsu Aegis Network Americas & EMEA, and Annie Rickard, Global CEO, Posterscope. Larkin’s CFO responsibilities will be assumed by Paula Stokes, who has been promoted to CFO, US.