Around the Net
Email Will Dominate Marketing This Holiday Season: Experian
- Direct Marketing News, Friday, November 21, 2014 4:23 PM
Email will be the workhorse for marketers this holiday season, according to a new report from Experian Marketing Services. The research, which included feedback from 379 global marketers who plan to run holiday-specific campaigns, found that 91 percent of marketers will use email to promote holiday campaigns. Only 76 percent of marketers said they'd use their websites to do so and only 70 percent of marketers said that they would use social media.
