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Starbucks Backs Mobile And New Premium Brand To Reach $30bn Annual Sales

Starbucks has outlined a five-year plan to boost annual sales to $30bn over the next five years, with mobile commerce and a new premium brand, Starbucks Reserve, as key linchpins for its growth. Mobile will be a key battleground for Starbucks, with the launch of its mobile order and pay service, which allows customers to order their coffee in advance for faster pickup in-store. The service is only available in Portland for now, with plans to roll the service out across the U.S. in 2015. It isn't clear when the service would be available internationally.


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