• Adweek, Tuesday, December 30, 2014 9:37 AM

For the past year, American Express has turned over its social accounts to influencers for a short time to gain followers and buzz. Based on some results from a recent two-week Instagram campaign,  it’s clicked with users. The posts were created by graphic designer Ann Kim, chef Christina Tosi, Patrick Janelle (who won the CFDA's first Fashion Instagrammer of the Year Award, designers Oleema and Kalani Miller and Timo Weiland and Team Epiphany managing partner Coltrane Curtis. The group posted a series of pictures (see examples below) depicting how AmEx impacts their businesses. Per AmEx, the #MyAmex posts generated 23% more engagement than the brand's other Instagram pictures.

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