McKinney promoted Laura Suchoski to social media director. She will report to and work with chief digital officer Jim Russell to steer the agency's social media efforts for clients. Suchoski will work
primarily with Travelocity and Crocs, with everything from daily social messaging to major digital campaigns. She will also serve as the face of the social media discipline at McKinney and act as a
resource for platform-specific best practices, tools and techniques. Suchoski joined the agency in 2014 from ESPN and espnW, where she developed social media strategy, campaigns and content to
spotlight women in sports.
