• by Richard Whitman , Columnist, March 16, 2015

Jimmy "It's not about big data, it's about big ideas" Smith, founder and CEO of Amusement Park Entertainment has added a branding practice to his LA based media and creative shop. It will be called Amusement Park Brands and he's claiming it will be the "only national marketing agency combining transmedia storytelling, content-development, digital and 360-degree branding and communications with a social sciences approach specifically designed to impact long-term consumer behavior."

Word salad aside, Smith partnered with three marketing executives affiliated with DGWB Advertising & Communications of Santa Ana, Calif., including current agency partners Mike Weisman and Jon Gothold; and Ed Collins, former DGWB chief marketing officer.

Of the new offering, Smith said, “We’re out to redefine full-service. Amusement Park Brands is that new breed of agency that can create the story and then tell it through integrated, cross-media programs able to revolutionize consumer engagement. This being Southern California, there are plenty of multiplatform entertainment providers and scores of traditional branding agencies working to differentiate their clients from the marketplace – but no single shop that can legitimately master both sides of the equation in a shared-values context.”

Until now, apparently.