Sort of like sending chickens to China to be processed and then back to America to be eaten or Walmart selling stuff made in God knows where, Australian creative agency GooRoo is promising to offer
creative production services for half the cost. How?
GooRoo, launched by former Ogilvy Bangalore creative directors Rod Vallis and Peter Jacobsen, is being billed as "the Australian
agency in India." The agency has opened a production company in India and will do the "send chickens elsewhere to be processed" thing. The aim is to take advantage of cheaper labor in India as it
relates to costs in Australia.
Hey, if I were Vallis and Jacobsen, I'd just keep that production studio a secret and just charge Australian clients the going rate. But that wouldn't
be nice, would it?
And Vallis and Jacobsen don't think so either. Of the setup, Vallis said: “One of the biggest issues we’re seeing is a lack of transparency. We’re
hearing that some agencies are sending production offshore without necessarily informing their clients. We’re upfront about it as we see it as one of our main competitive
And on why this is any better than any other agency doing the same thing, Vallis added: “Our point of difference is that we offer an extremely
cost-effective rollout of your campaign assets. And sure, most agencies are now offshoring to cut costs, but we don’t have offshore partners, we have our own studio so we can ensure a better
outcome than the agency networks.&rdquo